I really like the approach that Domino’s took to re-brand itself. Really, the major pizza company could have remained the same; producing the same quality of pizza it had for years. But something was right with listening to its customers complain about the poor taste, despite the fast delivery times. It’s a bold move, hopefully one that will pay off in the long run.
I believe churches could learn a HUGE lesson from the approach that Domino’s took. Listen to the customers, assess the problem, as a team create a new strategy, and implement a new focus-this is what I gathered 🙂
While this may not be possible (and should not be) for every complaint, it shows a willingness to be better. Status quo is never good enough. It’s never too late to improve, no matter how long you’ve been in the business of what you’re doing.
How does this translate to the Image Church…more details to come. Gotta run make tents…..