I recently read an article about nine brands that were lost in 2009. Many of them are brands that we’ve come to (or had come to) recognize as a symbol of service and success. Not so, anymore. They are gone. We too, can be gone, if we’re not careful.
What happened? At what point did they begin to lose their influence? What warning signs did they ignore?
These are questions that needed to be answered. And maybe were, but they were recognized too late.
I’m sharing four simple keys that I’m employing to not lose out in 2010.
1. Pay attention to the people close to you. They can provide valuable insight. They may be the only people brave enough to tell you that you’re falling off a cliff and not worried about destroying your relationship with them.
2. Keep the pulse of relevancy. Stay current.
3. Always strive for ways to keep your customers and target audience.
4. Never stop learning and training to be the best in your area of expertise.
You can read the article by clicking here. What steps are you taking to stay sharp in 2010?