Ok I eat at McDonald’s …..sometimes, and so do a billion other people around the world. In the rush of things Friday, I stopped by to pick up an extra value meal. Which number? I don’t remember. It doesn’t matter. That’s not why I’m posting this blog. The pics below is what caught my attention on a coupon in my bag… ….. Hopefully you can differentiate between the two. It’s one flyer, double-sided. One side is printed in English, the other in Spanish. I’m not fluent in the Spanish language, except for uno, dos, tres, and a few other words, you get the picture. What’s interesting to me is that McDonald’s has commanded such a presence that they are now in a position to cater to a very growing market (Spanish speaking customers). How nice it is to know your audience and make a special effort to reach them. Ministries could take a note from this very large, successful organization. Don’t eat too much greasy food, it’s not healthy. But there is a lesson to be learned in all of this. Know your audience, and those you are trying to reach.