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Brand vs Filter

Filters rid bad stuff and release good.

I’ve been thinking a lot lately about some of the icons in our society. More importantly, the person that has been given such a title.

I find them to be in two categories: Brands & Filters.

This is how Webster defines them-

Brand: a characteristic or distinctive kind

Filter: a porous article or mass (as of paper or sand) through which a gas or liquid is passed to separate out matter in suspension

Sure, brands are important! Often, we make purchase decisions because of brands. Refer people to certain companies because of their distinctive characteristics. And even, tweet about certain products.

While there is nothing wrong with promoting the products that you have to offer. I think it’s more effective if it’s used to get people headed in a direction where they want to go.

Filters are a powerful tool. They have the ability to stretch us beyond our comfort borders to do things we may once thought were impossible. With the emergence of social media, people now want more of what they want, versus being force fed.

Give this a thought! Which are you more inclined to promote- a product that’s all about monetary gain, or a product with a purpose. I think most would choose the latter.

It should be our goal in life to be more of a filter as opposed to brand. The more I ponder the word brand. It makes me think of a person that wants all the attention to be on them and what they have to offer.

A person that serves as filter, doesn’t mind the attention, but prefers to be a conduit of ideas that lead to change, action, and impact.

Can a brand be a filter? I’m not sure how that would work. Can a filter be a brand? I think so.

More to come…..

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